Data Protection in Marketing Training Course - Certificate - Level 2 - 2 Topics - 28 Minutes

Data Protection in Marketing Training

LEVEL: 2

certified by: CPD
topics: 2
assessment: 1
pass mark: 75%
duration: 28 minutes
downloadable guide and checklist
downloadable personalised certificate
professional voiceover

CPD-certified

Data Protection in Marketing Training

LAW & LEGISLATION

This course covers key points from, and is in line with:

  • The Guide to the Privacy & Electronic Communications Regulations (PECR) of 2003
  • The General Data Protection Regulation
  • The Data Protection Act 2018
  • Published guidance from the Information Commissioner’s Office (ICO)

 

CONTENTS:

This CPD-certified, level-2, e-learning course is suitable for anyone wanting to gain knowledge on the laws and practices of data protection in marketing.

The course includes optional voiceover recorded by a professional actor and includes downloadable resources, culminates with an assessment and provides certification upon completion to evidence the learning provided. It is specifically designed to teach learners to understand, in a simple and easy-to-remember format, the basic rules and legal guidelines that apply to all businesses, service providers, charities or not-for-profit-organisations, regarding marketing via telephone, fax, voicemail, email and text.

Topic 1

introduction and overview

 

Simple definitions of terms within the Guide to the Privacy and Electronic Communications Regulations 2003 – updated in light of the GDPR – with a look at the Telephone Preference Service, and the basic rules of telephone marketing.

introduction and overview
Topic 2

pre-recorded calls and other marketing

 

Covers pre-recorded sales calls, basic rules for marketing by email, text and fax, including the GDPR's definition of consent, and other lawful bases for processing.

pre-recorded calls and other marketing

EXTRA RESOURCES:

  • flick-at-a-glance: direct marketing checklist
  • flick-at-a-glance: guide to the marketing rules

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