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Data Protection in Marketing Training
LEVEL: 2
certified by: CPD
topics: 3
assessment: 1
pass mark: 75%
duration: 29 minutes
downloadable guide and checklist
downloadable personalised certificate
professional voiceover
LAW & LEGISLATION
This course covers key points from, and is in line with:
- The Guide to the Privacy & Electronic Communications Regulations (PECR) of 2003
- The General Data Protection Regulation
- The Data Protection Act 2018
- Published guidance from the Information Commissioner’s Office (ICO)
CONTENTS:
This CPD-certified, level-2, e-learning course is suitable for anyone wanting to gain knowledge on the laws and practices of data protection in marketing.
The course includes optional voiceover recorded by a professional actor and includes downloadable resources, culminates with an assessment and provides certification upon completion to evidence the learning provided. It is specifically designed to teach learners to understand, in a simple and easy-to-remember format, the basic rules and legal guidelines that apply to all businesses, service providers, charities or not-for-profit-organisations, regarding marketing via telephone, fax, voicemail, email, text and social media.
Topic 1
introduction and overview
Simple definitions of terms within the Guide to the Privacy and Electronic Communications Regulations 2003 – updated in light of the GDPR – with a look at the Telephone Preference Service, and the basic rules of telephone marketing.
Topic 2
pre-recorded calls and other marketing
Covers pre-recorded sales calls, basic rules for marketing by email, text and fax, including the GDPR's definition of consent, and other lawful bases for processing.
Topic 3
social media
Covering the rules when using targeted marketing through social media platforms.
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EXTRA RESOURCES:
- flick-at-a-glance: direct marketing checklist
- flick-at-a-glance: guide to the marketing rules
