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Data Protection in Marketing Training
LEVEL: 2
certified by: CPD
topics: 2
assessment: 1
pass mark: 75%
duration: 28 minutes
downloadable guide and checklist
downloadable personalised certificate
professional voiceover
LAW & LEGISLATION
This course covers key points from, and is in line with:
- The Guide to the Privacy & Electronic Communications Regulations (PECR) of 2003
- Published guidance from the Information Commissioner’s Office (ICO)
CONTENTS:
This CPD-certified, level-2, e-learning course is suitable for anyone wanting to gain knowledge on the laws and practices of data protection in marketing.
The course includes optional voiceover recorded by a professional actor and includes downloadable resources, culminates with an assessment and provides certification upon completion to evidence the learning provided. It is specifically designed to teach learners to understand, in a simple and easy-to-remember format, the basic rules and legal guidelines that apply to all businesses, service providers, charities or not-for-profit-organisations, regarding marketing via telephone, fax, voicemail, email and text.
Topic 1
an introduction to data protection in marketing
Simple definitions of terms within the Guide to the Privacy and Electronic Communications Regulations 2003, the Telephone Preference Service; basic rules of telephone marketing.
Topic 2
the basic rules
Pre-recorded sales calls; basic rules for marketing by email, text and fax, the ‘soft opt-in’.
