Apple release 24-hour radio station

Apple release 24-hour radio station

Posted on Jun 10, 2015

At flick we're a combination of Apple fans, tech geeks, innovation enthusiasts and music lovers so it would be impossible for us not to talk about the highlights of WWDC15. Specifically, the long-anticipated rumour that Apple would be offering a music service.


This was finally confirmed this week when Apple's CEO Tim Cook announced that Apple Music will bring "all the ways people love enjoying music come together in one app — a revolutionary streaming service, live worldwide radio and an exciting way for fans to connect with artists". Or so, Apple claim. Apple radio will be called ‘Beats 1’ and will be available to over 100 countries by June 2015, with an Android version available by Autumn. It is billed as being a 24 hour listening experience hosted by influential DJs such as Zane Lowe and will be dedicated solely to music and music culture: no adverts and no disruptions, but then again that's what you get from a pay or no play situation.

This isn't a new idea, though, as we're sure you know already.  Existing competition includes Spotify, Digster, Filtr and, Jay-Z's recent project, Tidal. The more established players have slowly been pulling away the iTunes purchasers for the last few years with their free music streaming offering no disruptions from adverts when subscribing for next to nothing. Given this, it's hardly surprising that Apple are trying to get in on the action: but is the lure of Apple enough to steal those music fans back? Jimmy Iovine, Beats co-founder, certainly thinks so. He approached Apple executives asking why have music playlists in one place, videos in another and then albums stored somewhere completely separate? His answer was to build a ‘bigger and better [music] ecosystem with the elegance and simplicity that only Apple can do.’

He's not alone in that view.

Rapper Drake, who introduced the Apple Music Connect launch in San Francisco, said “This is something that simplifies everything for the modern musician like myself, and the modern consumer like you.”


And with that, here we are: Apple's 'Beats 1'. Do you think you’ll join the revolution?


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